FARM TO TABLE AT THE FARM

patagonia.com → pakkesocial.com event registration & checkout, August 2019

A Celebration of Local Food & Community with Patagonia DC

Producer · 2019 · Branded Experiential Fundraising Dinner (Patagonia DC × Honeyflower Foods × Common Good City Farm)

A farm-to-table fundraising dinner at Common Good City Farm in Washington, DC on August 1, 2019, underwritten by Patagonia DC and Honeyflower Foods, with proceeds returning to the urban farm — produced through Pakke for 50 guests.

Patagonia DC · Honeyflower Foods · Common Good City Farm · Right Proper Brewing Co · Lubanzi Wines · Blue Ridge 'Bucha · Pakke

Farm to Table at the Farm: A Celebration of Local Food & Community with Patagonia DC was an experiential fundraising dinner produced through Pakke at Common Good City Farm, a working urban farm and food-access nonprofit at 300 V St NW in Washington, DC's LeDroit Park. Patagonia DC and Honeyflower Foods underwrote the program; Chef Nic Bash of Honeyflower served as chef partner; Right Proper Brewing Co, Lubanzi Wines, and Blue Ridge 'Bucha provided beverage; and Patagonia DC's local store team activated on-site. I produced the program end-to-end through Pakke — the production company I cofounded — handling sponsor architecture, hospitality logistics, and partner alignment across all six named partners, with the load-bearing credential being that Patagonia listed the dinner on their official Local Events surface at patagonia.com and routed their audience to Pakke's proprietary platform at pakkesocial.com for both event registration and ticket payment processing. That's a higher bar than a co-marketed event typically clears, Patagonia trusted Pakke to host their audience and run their commerce. The dinner ran Thursday, August 1, 2019, seating 50 guests at a long table inside the farm's covered pavilion, with proceeds returning to Common Good's mission of urban agriculture education and food access in Washington D.C.

Underwriters: Patagonia DC · Honeyflower Foods

Chef Partner Nic Bash, Honeyflower Foods

Beverage Partners Right Proper Brewing Co · Lubanzi Wines · Blue Ridge 'Bucha Venue /

Beneficiary Common Good City Farm (300 V St NW, Washington, DC)

Production: Pakke Producer Emmett Ferra On-Site

Brand Activation: Patagonia DC (local store team)

Registration & Ticketing Pakke (pakkesocial.com — proprietary platform)

Ticket Price $60 General Admission Date August 1, 2019 · 50 guests