coca cola

commercial

we want to teach

the world to sign

Title: Coca Cola Commercial

Role: Production Supervisor

Overview:

Oversaw on-set production for Coca-Cola’s first national campaign in American Sign Language, created in partnership with Gallaudet University. Worked alongside the director and agency producers to ensure the creative vision was protected through every layer of execution—balancing cultural integrity, brand standards, and production timelines in real-time.

This was more than a spot—it was a responsibility. My role was to make sure the story landed the way it was intended: with care, clarity, and respect for the community it represented.

Deliverables:

  • National commercial spot (digital + broadcast)

  • Full crew management and production timeline oversight

  • Coordination across agency, brand, and director teams

arca labs

Title: Arca Labs - Brand Storytelling for Digital Asset Innovation

Role: Creative Producer

Overview: Arca Labs brought me in to lead the creative development and execution of two branded video campaigns designed to demystify their digital asset offerings. My role was to translate a complex blockchain innovation into a story that resonated emotionally with sophisticated investors—combining clarity, trust, and visual sharpness.

This wasn’t about simplifying the tech—it was about humanizing the opportunity. We crafted work that helped position Arca as both a financial innovator and a brand that knows how to speak with vision and intention.

Deliverables:

  • Two branded video ads for investor and stakeholder engagement

  • Short-form cutdowns for social and digital distribution

  • Delivered across Arca’s website, investor decks, and brand channels

Veracity Industrial laboratories

Title: Veracity - Industrial Precision Meets Brand Messaging

Role: Creative Producer

Overview:

Veracity tapped me to lead concept development and production for a brand campaign aimed at reintroducing the company to the market—not just as a lab tech firm, but as a forward-thinking, precision-driven partner in industrial innovation.

My challenge was to make something highly technical feel human and future-forward. We developed a brand anthem video and supporting materials that helped shift perception from process to purpose—creating trust with B2B audiences through clean storytelling, elevated visuals, and a clear narrative.

Deliverables:

  • Brand anthem video for web and B2B outreach

  • Content support for trade shows and investor decks

  • Modular assets optimized for digital, email, and internal brand comms