Hey, I'm Emmett Ferra, Washington, DC–based Creative Director and Executive Producer threading brand, experience, and film into a single authored practice.

The Studio. I co-founded Pakke Productions & Design, an integrated creative studio that holds the creative pen on brand identity, campaigns, and authored experiences — Coca-Cola, Patagonia, CBS News, and a retainer book of tech, lifestyle and non-profit clients.

The Film. Executive Producer on Time of Death (TIFF Premier 2025, Summer 2026 theatrical, Michael Kelly + Mena Suvari) and Such a Vivid Imagination (UK distribution). Through IKIGAI International, the producer-first film finance and production company I co-founded, I lead financing and creative development.

The Cultural Work. I named, branded, and creatively co-directed The Cheshire, a DC venue at full capacity for two years. Co-founded District Dreamers Film Festival, which sold out three consecutive days its inaugural year and was Streetsense-sponsored in Year One. Conceived Baby Bear, a DC-grant pandemic-era digital performance series.

The POV. The through-line is simple: brand, space, and narrative reinforce each other when one person is authoring all three. Most shops split those disciplines across teams, brand on one floor, experience design on another, film in a partner vendor across town. My career has been a deliberate refusal of that split. The work I'm proudest of, The Cheshire, District Dreamers, Coca-Cola × Gallaudet, the Patagonia × Honeyflower dinner — only existed because one person was holding identity, environment, and programming at the same time. It's a creative leadership posture: branded content, documentary, and experiential work treated as one practice, not three specializations.